PhotoShelter Publishes 2014 Photo Business Plan Workbook; A Step-By-Step Guide to Help Photographers Focus Their Business Strategy

New York, NY (PRWEB) January 09, 2014

PhotoShelter (, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released a new free educational guide, The 2014 Photo Business Plan Workbook. This downloadable workbook provides a hands-on resource to help photographers strategically grow their business in 2014. It can be downloaded directly here:

The 2014 Photo Business Plan Workbook coaches photographers to critically think through key areas of their business and check off action items as they go. There are tips and concrete examples on how to:

Define products & services
Determine an audience and addressable market
Create a marketing plan
Fix finances
Tune-up a website
Build Search Engine Optimization
Optimize social media
Create an advisory group
Follow up with old clients to generate new business

If you want to be smart about your photo business and reach more clients in 2014, you need a plan, said PhotoShelter CEO Andrew Fingerman. This workbook will help photographers define tactics to elevate their presence online, fine tune their marketing efforts, and approach photography from a focused business perspective.

The 2014 Photo Business Plan Workbook is the latest in PhotoShelters ongoing series of free business guides for photographers and marketing professionals. PhotoShelters library includes 30+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here:

About PhotoShelter

PhotoShelter helps people and organizations who are passionate about their photos do more with them. From creating beautiful websites and securely backing up their best images to building an audience and selling photos online, PhotoShelter is trusted by over 80,000 enthusiasts, freelancers, and established pros worldwide. What sets us apart are over 100 professional-grade features and cutting-edge technology that weve evolved with photographers in mind since 2005. With PhotoShelter, any photographer can take their online presence to the next level — and get back to doing the shooting they love to do. Give us a try free for 14 days when you visit

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